Travel blog marketing and how to connect with readers on social media
You’ve been working on your travel blog for months and it’s finally ready to go live. The biggest problem now? You want as many people as possible to read it.
Building your website and connecting with your readers can seem like a daunting task for new travel bloggers. Fortunately, there are plenty of ways to help your content get seen and shared by your target audience. It all starts with the website templates you choose when building your platform to how much you invest in social media marketing tools.
This article provides you with tips for marketing your travel blog and connecting with readers on social media.
1. Have an attractive website
Your website is your window to a new world, so make sure it’s appealing to viewers. A good travel site will give you a layout that grabs attention and keeps people coming back.
Start by choosing a beautiful and responsive website template that fits your niche well. From there, create fresh, quality content regularly to attract more and more traffic.
When you write blogs on your site, be sure to include links in each post to your homepage. This way, users who like what they read can easily find more interesting content from you.
2. Define your target audience
It’s easy to be everything to everyone, but it’s better to focus on a niche. Before you start marketing your travel blog, you need to determine your target audience.
Learn about their age range, gender, and the content they like the most. Understanding who you are writing for will help guide decisions about topics, tone, content, and keywords.
Once you know your target audience, start exploring social media platforms like Facebook, Twitter, Instagram, and Pinterest to see where your readers spend most of their time. As you do, focus on how each platform helps or hinders communication with that audience.
3. Grow your mailing list
Email marketing is one of the easiest opportunities to connect with new readers. Focus on giving people something useful in your email. This can include a link to a great travelogue, full information about an upcoming trip, or just a preview of how you write posts.
But first, create an email newsletter. It doesn’t have to be fancy. You can even use templates from Google. These cost nothing and will help keep your site traffic consistent.
4. Join online forums
Joining online forums is a great way to connect with other bloggers and industry experts and grow your audience. As you build your presence on social media sites like Facebook, Twitter, and Instagram, connect with these groups through threads that already exist.
For example, if you run a food travel blog and an all-vegan recipe site, join forums about vegan cooking or vegetarian eating. You’ll be able to find inspiration from like-minded people, all in one place. Some experts might also be willing to share tips for increasing your website traffic.
5. Learn from influencers
Influencers are travel bloggers who have established a large readership base. They are often featured in travel magazines, talked about at conferences and meetings, and revered by their subscribers.
When it comes to marketing your travel blogging site, these people can give you access to targeted audiences and practical tips for reaching them. While following popular travel bloggers:
- Discover how they establish themselves as experts
- Find out what type of content resonates with their audience
- Find out how often they post and when
- Determine what social media they use
- Find out which platforms they recommend using
6. Use visual storytelling
Photos, videos, and gifs are visuals that can bring your story to life in a way that a simple title or title never could. Sometimes it is enough to see something once or twice to change the perception of it.
If you’re trying to entice people to travel, show readers what goes on behind the scenes at their favorite destination by snapping photos of their local markets and street vendors. Capture photos from different perspectives by getting closer to nature rather than simply pointing your camera at the horizon.
7. Participate in discussions relevant to your niche
If you have something valuable to share, feel free to participate in a discussion. When readers engage in a conversation you have, they often view your profile or click through to your site.
You can also set up a poll for everyone to vote for their favorite destinations. Just make sure you’re not doing this just for the links. Always provide value and useful information when participating in discussions. You don’t want your social media presence to be seen as spam.
Also read: Travel Blog 101: How do you know when you’re ready to start one?
In the world of travel, blogging can be a lot of fun. You can explore fantastic places and share your experiences with others, which is one of life’s greatest pleasures. But if you don’t have a solid travel blog marketing plan in place, you might as well not bother traveling at all.
The good news is that we live in an age where just about anyone can reach millions of people through social media. You can leverage this to build a successful business from a travel blogging business with hard work and dedication.