Meghan Markle’s bid to trademark ‘The Tig’ blog name is ‘under review’
Meghan’s lifestyle blog takes another step towards revival: Duchess’ application for ‘The Tig’ brand name is ‘under review’ more than 12 months after first application – and five years since she posted the ‘final’ message before announcing her engagement to Harry
- Meghan Markle’s bid to trademark her lifestyle blog is under review
- The Duchess of Sussex used The Tig to reflect on the full range of experiences
- Meghan started the blog in 2014 when she was an actress in the drama Suits
- More than five and a half years ago, she posted a ‘final’ entry, announcing, ‘Time to say goodbye’ before she and Prince Harry announced their engagement
Meghan Markle’s lifestyle blog has taken another step towards revival as the Duchess’ application for the brand name ‘The Tig’ is considered more than 12 months after the first application was filed – and five years since posting the ‘final’ message before announcing her engagement to Prince Harry.
The Duchess of Sussex has used The Tig, her lifestyle blog, to reflect on the full spectrum of human experience – from hot sauces to self-love.
She has often praised her mother Doria Ragland, a yoga therapist who was the only member of her family at her wedding, and her father Thomas Markle, from whom she remains estranged.
Her fans will be delighted to hear that The Tig is one step closer to resurrection, more than five and a half years after Meghan, as a prelude to becoming a full member of ‘The Firm’, released a ‘final’ entry. “, announcing, “It’s time to say goodbye.”
Duchess of Sussex’s bid to trademark ‘The Tig’ blog name is being considered more than 12 months after first request was filed
Meghan’s bid for ‘The Tig’ brand is “under review” by the US Patent and Trademark Office – more than a year after the original application was filed.
Six months ago that appeared to be in jeopardy when the Patent and Trademark Office rejected the claim, saying the website description was ‘too broad’ – and the documents were not signed.
This was rectified, with the assistance of additional counsel, Danielle Weiss.
The revised app sharply delineates five ‘classes’ in which Meghan searches for The Tig brand: travel, interior design (including ‘eco-friendly living’), food preparation (including cooking and recipes), health and “wellness” and personal relationships (including, surprisingly enough, fashion and personal lifestyle).
A fee of $1,750 [£1,500] was paid for the app.
Meghan started the blog in 2014 while an actress in the legal drama Suits and named the site after her favorite Tignanello wine.
Recalling her first sip, she wrote, “It was an ah-ha moment at its best. For me, it became a “Tig” moment – a moment to get it. »
When Meghan shut down her lifestyle blog in April 2017 before announcing her engagement to Prince Harry later that year, she described it as a “passionate project” that “turned into an incredible community of inspiration, support, fun and frivolity”.
It was once filled with her favorite recipes, candid vacation photos, inspiring words of wisdom and eulogies to her parents.
Meghan started the blog in 2014 while an actress in the legal drama Suits and named the site after her favorite Tignanello wine. Above, Meghan sips Tignanello, which led to The Tig
Publicly available documents in the United States show that Los Angeles attorney Marjorie Witter Norman filed a new application to register the name in July last year.
Miss Witter Norman filed the trademark application with a Delaware-based holding company called Frim Fram Inc, which links to the Duchess’ business manager Andrew Meyer.
A similar request filed in 2019 would have expired last year.
At the time, her rep said, “The enduring trademark is to prevent misbranding, to prevent others claiming to be the Duchess or affiliated with her.”
Meghan used Tig’s original website – parts of which can still be found online – to share her views on everything from feminism to her passion for philanthropy.
Passionate about food, she has also shared recipes and interviews with friends including tennis star Serena Williams and actress Priyanka Chopra.
If she were to revive the blog — or start a new one — it could be worth a fortune through partnerships with fashion, food and beauty brands, according to a Hollywood marketing expert.
Perhaps Meghan could look to apply The Tig branding to her own line of products – a set of $18 neon toilet rolls, perhaps, or a $28,500 black leather chair, which feature both on the Christmas list of fellow Montecito resident Gwyneth Paltrow.
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